The Blog

AJ, Joyce and advice for the perfect runway walk

A couple of weeks back, AJ stepped up as our runway coach to prepare Joyce for her first ever fashion show (and he’s be doing it again this weekend as Sophie M., Charlene and one of our newest models, Denis, prepare for their first show). That’s the great thing about a seaside promenade right outside the office – it can also double as a great runway.

AJ has one of the best runway walks you’ve ever seen and, with AJ’s fantastic coaching, Joyce had a great first show (our client was very pleased!). So, here are some snaps from Joyce’s first coaching session together with some great advice from Dania Denise on Modeling 101 on mastering that perfect runway walk:

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1. Posture: Anytime you set foot on that runway, your whole body needs to be straight (although not so stiff that you look end up walking and looking like a robot). Keep your chin tilted down slightly – the audience generally sits below you during a runway show and you don’t want them looking up your nose the entire time.

2. Eyes: Keep them focused straight ahead and don’t let your eyes wander all over the place – and don’t look down. The exception to this is when you reach the end of the runway and do your pose – then it’s okay to let your eyes slightly look down and make contact with the audience (after you’ve got your photo!). But do this without your whole head looking down – limit it to the eyes.

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3. Mouth: Keep it natural – it’s not a beauty pageant. So, keep your mouth closed, relax your lips and be natural, whether you need to have a sexy smirk or no smile at all (depending on the vision for the show). Learn to relax your lips and you’ll be fine.

4. Arms and hands: Your arms should sway naturally as you walk but don’t swing them too much. Keep your arms close to your body so that only your lower arms sway. Your hands and fingers should be relaxed. Don’t clench them up or curl them up in any way. This makes for bad photos – you don’t want to look like you’re missing a couple of fingers. Keep your hands open and your fingers as straight as you can get them without it looking unnatural.

5. Shoulders: Your shoulders should always stay steady and shouldn’t bounce or dip as you walk. Keep your shoulders still.


6. Your stride: To enhance your walk, you’ll need to take longer strides than you normally would (but don’t overdo it). But, remember, in a fashion show, the walk is paced in a certain way so that all the models have a steady tempo to walk to. If you ruin that tempo, it throws everyone off. Place each foot in front of the other as opposed to side-by-side when you normally walk. As you place each foot down in front of the other, allow your hips to sway naturally.

7. Confidence and attitude: It shows in your walk – and when you have it, it comes through in an amazing way that the best runway models possess. It’s something that shines through whenever AJ is on the runway.

8. Pose: In addition to walking down the runway, there is also your time to shine when you reach the end of the catwalk and pose for photographers. It is easy to get caught up in the moment and only spend a few seconds in that spot before walking back but remember, this is not only the time to show off the designer’s clothes to the audience, but for you to get great images for your portfolio. Photographers can’t get a good shot if you’re barely still once you reach the end of the catwalk. When you reach the end of the runway, strike your pose and do a 3-5 second count in your head. Do the same for your second pose if that’s part of the show. This should be more than enough time for photographers to get a handful of images of you that are not blurry, show off the outfit and still keep with the pace of the show.

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And remember, if you’d like to book AJ or Joyce or any of our models, please get in touch at