Posts Tagged ‘Elektra Yu’

360 Degree Models at the Kely Support Group Fashion Show

The Kely Support Group does great work in Hong Kong with disadvantaged and minority youth – and 360 Degree Models was extremely proud last night to support the fantastic results of the very talented student who have been working hard over the past year on the Seeing The Possibilities program.

A bit of background on the program: As a way of broadening the vision of our youth, “Seeing the Possibilities” allows local and ethnic minority students to work with mentors within their own communities as a means to develop life goals together through fashion arts and event-planning training. Working hand-in-hand with role models from similar cultural background, the programme provides students with the opportunity to gain social network within the community and engages students in training sessions that are targeted at enhancing their capacities in the areas of self-awareness, goal-setting, event planning, implementation, monitoring and evaluation. By equipping students with these skills, this programme aims to motivate youth to set goals that are most suited to their needs and utilize these learned assets as the foundation to prepare for the bright future ahead.

The Spring / Summer 2014 collection launched last night was the result of a year of hard work – and we thoroughly enjoyed taking part taking part in the show last night. This week, we’ll be telling you more about the Kely Support Group’s work, and introducing some of our new faces (and experienced models) who have contributed their time and talent Seeing the Possibilities program. Today, though, here are a few snaps from last night’s show. In the pictures below, you can see AJ (who opened the show), Elektra (who closed it), together with Sophie, Charlene, Joyce, Henry and Denis.

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Joachim, Elektra and Natalie – #modelonduty

A very busy day today for lots of reasons – but it was great to see Joachim begin the day modelling the Spring/Summer collection for our friends at Loom Loop, photographed by Patrick Shing Wong. He was followed in the afternoon by Elektra and Natalie.

Here are a couple of behind the scenes shots for Joachim and Elektra – and we’ll more fpr Natalie just as soon as we get them:




360 Degree Models in every direction!

A little late posting today, but for a great reason. Our models were everywhere you looked tonight at the CITA/University of Middlesex Graduation Exhibition (and, by the way, congratulations to Aanchal, Kenneth and Jazika!).

There was some wonderful work tonight by Alice, Oriane, Sandra, Sydney, Elektra and Alba as they walked in the fashion show that presented the work of a very talented group of up-and-coming designers. And our models weren’t just in the show – they were also blown up and larger than life in some great images hung around the room – and you can see Alba, Wennie, Bronwyn and Sydney in the images below.









Live from our 1920s/Chicago shoot

Something a bit different today – we have 5 models, 5 makeup artists, 5 hair stylists, a cast of assistants and Michael Bellis behind the camera at a 1920s style shoot. I’ll be updating you throughout the day as we go from PASM studio to the location.

10.20 am - All models are in hair and makeup, getting ready for the first headshots beginning in about 10 minutes from now.


11.00 am – Sydney’s just done her headshots – Elektra’s up now, Sophie and Charlene are almost ready, and Alessandro is getting oiled up.


11.30 am - just about through the headshots. Charlene’s up now, with just Alessandro to go. Sydney and Elektra are already in their 1920s outfits and ready for the next stage of the shoot.


12 noon - Finally, one or two lighting and makeup adjustments later, it’s Alessandro’s turn.


1.30 pm – A slight wardrobe malfunction but one size 42 white wing-collared shirt later and Alessandro can finally put his shirt on. In the meantime, Elektra looks stunning.



2.15 pm - Well into the 1920s now, with Sydney absolutely nailing it and Elektra looking sultry. Now it’s Sophie M’s turn up…


2.45 pm – The last shots at the studio – now on to the location.


3.50 pm - We’ve arrived at our location – the Museum of Medical Sciences and we’re setting up (and touching up hair and makeup) for the final shoot of the day.


4.30 pm - And we’ve begun…




4.45 pm - The couples shots, with Alessandro learning that the job of a male model is often to be a handsome lamp post…



5.00 pm – …and the final group shots


5.30 pm - And we’re done and heading home. Thanks to everyone today for some great work. And special thanks to Michael Bellis for all the hard work involved in setting this up.


Casting in the park

Here’s a snap of four of our models at a casting call at Kowloon Park yesterday for a running themed print campaign – and because it was a new client, we showed up too to see how things were going.

In the picture below, you can see Elektra, Hyomin, Joyce and Henry (Salem and Andy were also around). An unusual casting, it tested the ability of all the models there to look great and run beautifully at the same time – and that’s much harder than you might think! Casting continues today, with more of our models seeing whether they make the final selection.


We’ll be officially launching Henry and Hyomin in the coming weeks.

This week at 360 Degree Models

In the last few days, we’ve introduced you to Gaspar, Adji, Stefan and Louis – and there are more fantastic new and experienced models on the way in the next week or so. As you’ll have seen, we represent models of all cultural backgrounds – in fact, the cultural diversity on our model board is something we’re quite proud of.

A number of our models are shooting this week: Sydney is already doing a great job of keeping our newest client well ahead of its shooting schedule (well done, Sydney!), Ben and one of our newest Asian male models, Will (we’ll introduce him to you very soon), are getting ready for a shoot styled by the amazing Kenneth Wong (one of Hong kong’s top fashion stylists); Elektra, Salem, Kaitlin and another new Asian model, Joyce, will also be in front of the cameras in the next few days; and Louis is up for a movie role. We’re also wishing Sophie well for a lookbook casting today.

Our website adjustments have all been completed, and we’re in the process of uploading images to the individual model pages – they’ll be appearing gradually over the next week, so please be patient. You’ll be able to see the portfolios of all of our models very soon.

Finally, open casting this month is on Saturday February 15 and Saturday February 22 from 2pm – 5pm, so please get in touch if you think you have modeling potential. We already have a long list of people to see, so let us know through if you’re planning to come in, and we’ll let you know the best time.

And to finish off, here’s a picture of Sydney - and make sure you take a look at her introduction post, if you haven’t seen it yet.


Tips for packing your wardrobe for a photo shoot

Joyce and Will, two of our new and as yet unseen models, are heading off to test shoots this week, and Ben, Kaitlin, Elektra, Salem and Sydney will also be spending time in front of the camera. That means it’s a good time to share some advice on packing wardrobe for a shoot.

While paid shoots will generally have wardrobe to spare, models will usually need to pack their own wardrobe for test shoots. And sometimes, even on paid shoots, models will be asked to bring “supplemental items” (as was the case with Tyler last week). Whatever it is that you need to bring along, the bottom line is this – if you want to make sure you look your best, packing properly is essential.


The most important thing to remember is to never toss all of your clothes, shoes and accessories into a backpack (male models are usually more prone to this than female models). Doing this is likely to mean wrinkled clothes and difficulty in finding what you need. And there’s no guarantee that there’ll be a steamer available to get rid of the wrinkles.

So, here are some items that are worth investing in:

1. A Hanging Garment Bag – you can keep your clothes on a hanger, which decreases the chances of them getting wrinkled. Make sure to write your name on your garment bags as well so that it is easily recognizable.

2. Tote Bag - These come in a variety of sizes and are ideal for transporting small wardrobe options that you don’t mind getting wrinkled, like swimsuits. They’re also great for housing your accessories/jewelry and change of underwear.

3. Small Rolling Suitcase – great for transporting shoes! A rolling suitcase that is small enough to hold several pairs of shoes is great when heading to and from locations – and it avoids putting your shoes into contact with your clothing, which could result in stains.

4. Regular Luggage Suitcase – better than a backpack, but not by much: you still need to fold your clothes, which means getting wrinkles. But if this is all you have available in the meantime, it will help keep your clothes in one place and stop them from getting dirty or mixed up with other people’s things.

Source: Modeling 101 – A Model’s Diary

A designer’s tips for planning the perfect lookbook shoot

Last week, we had the opportunity to submit some of our female models for a lookbook shoot to present the newest collection of one of Hong Kong’s most famous designers. A lookbook is an important tool for designers in attracting buyers, who want to see the garments they are investing in. So, what’s involved in a lookbook shoot?

Well, like everything in the world of fashion and modeling, it depends. Here, though, from are some tips for designers from Jessica Faith Marshall, together with a couple of shots of Elektra from a recent lookbook shoot she did for b.yu…


1. Select a Reputable Photographer: photographers can make or break the photos.

2. Host a Model Casting: finding the right model can be a difficult task due – you want to book a model who reflects your vision, your personal work ethic, and fits in with your team.

3. Plan, Test, Fit: this is essential to the process because the photographer, hair and makeup artist, and the stylist all cost money that will add up if you do not manage deadlines before the shoot.

4. Hire Helping Hands: your team will be stretched thin if you do not hire additional assistants to steam clothing, organize looks, and keep it all going. Even if you are on a budget, reaching out to community colleges and finding help that will work just for the experience is a great way to use your resources.

5. Simplify: a simplified background and refined looks will focus the vision on the poses and the clothing.

You can read the full article here.


Finding your path to success – tips from Elektra

The modeling world can be tough and it’s really not for the faint-hearted. You have to be strong, confident, and able to deal with rejection and the inevitable comments on your appearance (and, honestly, it can be almost, but not quite, as tough for the agency behind the model!)

To help aspiring models, Elektra has started writing a blog to share her thoughts and experience. If you’re just starting out, there’s some great advice on how to keep focused and not take any of it personally. Just go here to see what she says – and even to ask for a bit of advice from Elektra herself!

Elektra location

And for anyone reading this and looking for a brilliant and versatile Asian model that can deliver something that’s just a little bit different, contact us to book Elektra at

Things we’re excited about today…

Here’s another of those “what’s going on today” posts. Here are just a few highlights…

First up, Tyler is out on a shoot today with one of our favorite clients, Carmen Chan. If you haven’t seen Tyler yet, you can see some of his images here.

Tyler 2

It’s also Hong Kong Fashion Week and the World Boutique this week, which has given us the opportunity to meet some of the great designers we’ve only met via email and phone. Among them were Hema Limbu, who had a great show yesterday (thanks for the invite Hema!), Ben Yung (who also had a great show – and you’ll no doubt be able to see Elektra’s work for his lookbook on his site soon) and Wing, the designer behind Mipenna (and you can see Sophie’s work for her on Mipenna’s site as well as at the Mipenna booth).

world boutique

Closer to home (even though they’re a long way from Hong Kong!), the design team at Analog has completed work on our model pages, which means that you’ll be able to easily see each model’s portfolio on our site from sometime on Thursday morning.

And finally, we’re seeing lots of new faces, and preparing for the final new faces casting of January – next Saturday, 18 January from 2pm-5 pm at our office (there’s a map here). If you’re a new or newish face, please drop by!